Case Study. Saunacore.
Development and Brand Refresh
Creative & Design / Web Design & Development / Brand Strategy / Content Creation / SEO & AI Search
Client Goal.
Toronto-based Saunacore is a global sauna and steam bath industry leader known for its premium quality saunas, heaters, and steam bath generators. As health and wellness markets evolved rapidly in 2023, Saunacore needed to refresh its online presence and brand identity to reflect its modern approach to saunas and steam baths, without losing trust or credibility.
Strategy.
9dot Digital researched and crafted a new brand identity for Saunacore, highlighting its commitment to quality, innovation, and wellness. The identity shift included modernizing the existing logo, refining the colour palette, and welcoming new photography and video content to reflect the calming, healing properties of nature on the human body.
Based on this identity, we designed and developed a new, user-friendly WordPress website. The site introduced an improved product catalogue system for sauna, steam, and bath offerings, along with the flexibility to support ecommerce functionality as the business continues to evolve.
Result.
The refreshed brand and website give Saunacore a modern, confident digital presence that reflects its market leadership while making its extensive product range easier to explore and understand. Since launching in winter 2023, the site has seen a steady stream of organic and direct traffic, reinforcing brand recognition and supporting ongoing visibility in search.
With a clearer brand story and a more scalable digital foundation, Saunacore is well-positioned to continue growing in the global wellness market.
