Case Study. She Is Your Neighbour.
Awareness and Education
Creative & Design / Web Design & Development / Brand Strategy
Client Goal.
She Is Your Neighbour is an awareness and storytelling initiative from Women’s Crisis Services of Waterloo Region that explores the realities of domestic violence through podcasts, blogs, and social media.
She Is Your Neighbour has an ongoing podcast series, which was nestled deep in the Women’s Crisis Services of Waterloo Region website. The team aimed to establish a distinct online presence and brand for the podcast and its associated media.
Strategy.
She Is Your Neighbour enlisted 9dot Digital to develop a website hub for the podcast and related media. The user experience, focusing on both functionality and emotion, served as the guiding point.
Although they had a logo established, She Is Your Neighbour needed 9dot Digital to craft a visual encapsulation of the brand on their website. The design needed to reflect a modern, confident, yet welcoming tone that encourages storytelling and sharing.
We developed the website in a way that pulled in the podcast from its host platform and displayed it intuitively for users to navigate through seasons, while making it easy for the internal team to navigate the backend and add new episodes.
Result.
The website remains a cornerstone of She Is Your Neighbour, providing a user-friendly platform for podcasts, educational resources, and storytelling. It has grown since its early seasons and continues to bring in both organic and referral traffic from resources in the Waterloo region.
As the team grows, they are able to handle the backend setup of the website, update podcasts, and monitor their monthly listening statistics.
