Case Study. Syntax.
Marketing SAP CX Software
Creative & Design / Brand Strategy / Content Creation / Video & Motion / Social Media Marketing / Digital Marketing and Ads / Lead Generation
Client Goal.
Syntax is a leading provider of comprehensive cloud solutions for enterprise resource planning (ERP) and global technology solutions for cloud application implementation and management. Syntax needed to drive growth and market presence for its SAP Customer Experience (CX) software practice. They came to 9dot Digital seeking a comprehensive, integrated marketing campaign.
Strategy.
We began by analyzing the target audience, competitors, and industry trends to establish Syntax as a trusted partner for CX software. To support the positioning, we created educational content, including blog posts, whitepapers, case studies, and infographics.
Then, we developed a digital campaign that included social media advertising, digital advertising, gated landing pages, and email workflows. Through strategic ad design, messaging, and placement, the goal is to raise awareness and create a funnel for marketing-qualified leads to be nurtured and converted into sales leads.
Result.
Launched in summer 2024, the campaign increased engagement across digital platforms and introduced a steady flow of high-quality leads for the sales team. Syntax and 9dot Digital are anticipating continued growth in brand visibility and business opportunities for the SAP CX software platform.
