Case Study. Wolseley Express.
Deal Drop Branding and Marketing
Creative & Design / Brand Strategy / Content Creation / Social Media Marketing / Digital Marketing and Ads
Client Goal.
Wolseley, Canada’s largest distributor of plumbing, HVAC, waterworks and industrial products, needed a new digital marketing approach to reach its customers and boost online retail activity on the Wolseley Express ecommerce platform, designed for B2B buyers. The team saw the struggle to engage new buyers and existing customers, and needed a strategy to increase touchpoints and sales.
Strategy.
The Wolseley Express team came to 9dot Digital for a holistic approach to this problem. Our team began by creating a clear branding strategy (including logo designs, colours, and messaging) and a targeted digital marketing plan which extended to social media. We created Wolseley’s Deal Drop, an online and in-store campaign, which features a selection of limited-time bi-weekly deals on various brands and products.
To attract buyers, we crafted the user journey in the digital space through email flyers, Google ads, Facebook ads, and LinkedIn ads, leveraging audience research and targeted account lists to reach the right people. We also assisted with in-store promotion materials with designs for aisle endcaps, print flyers, and mailers.
Result.
With the multi-channel approach to advertising and promotion, Deal Drop created anticipation for existing customers, created interest in new potential customers, and drove measurable uplift in online sales from both segments. We worked closely with Wolseley Express to improve ROI on the campaign, bringing down their conversion costs and adapting to digital marketing trends for visuals and messaging.
