Case Study. The Reena Group.
Client Story
Creative & Design / Web Design & Development / Brand Strategy / Content Creation / Social Media Marketing / Digital Marketing and Ads / Lead Generation / SEO & AI Search
Client.
The Reena Group is a Canadian company that brings together regulatory services, analytical testing, and contract manufacturing under one roof through their Allied Services model. Their main brands include Canadian Analytical Laboratories, MCS Associates, and Total Health Centre Canada. 9dot Digital supports all facets of The Reena Group for ongoing initiatives, including social media management, website management, communications, content creation, and digital marketing.
The Partnership.
Working with multiple brands requires organization and precision from the 9dot team across design and content. With each project, our team is challenged to work with each brand’s unique position in the market and also consider how the brands interact with each other to help cross-sell The Reena Group’s services.
Refreshing Digital Brands.
One of the key strategies as 9dot began working with The Reena Group was to provide a visual website refresh for Canadian Analytical Laboratories, MCS Associates, and Total Health Centre Canada to create a more polished and differentiated digital identity.
Building Consistency with Social Brands.
9dot Digital manages social media accounts, developing both design and content for the main overall Reena Group accounts, as well as Canadian Analytical Laboratories, MCS Associates, and Total Health Centre Canada. Each channel has unique subject matter and audience, while maintaining a consistent level of quality and professionalism.
Content, SEO, and Campaign Marketing.
9dot supports The Reena Group with ongoing content and campaign marketing designed to strengthen visibility and keep each brand active in its market. This includes SEO-focused content, newsletters, press releases, tradeshow email campaigns, and other timely marketing initiatives.
Behind the scenes, 9dot’s strategic marketing specialists also help manage the systems and processes that keep marketing and sales moving. Our work includes CRM management, continued audience segmentation, workflows, and campaign execution across all Reena Group brands.
The Impact.
The ongoing partnership gives The Reena Group a hands-on marketing resource to manage their portfolio of brands. From brand guardianship to digital content, SEO, social media, and CRM support, 9dot’s work helps create greater consistency and strength in each brand while maintaining a clear connection to The Reena Group.
