Case Study. TORLYS CorkWood.
Flooring Collection Launch
Brand Strategy / Video & Motion / Social Media Marketing / Digital Marketing and Ads
Client Goal.
TORLYS is a leading flooring manufacturer that designs and engineers some of the world’s most advanced flooring solutions. TORLYS was ready to launch a new CorkWood flooring collection and needed a campaign to highlight its selling features and drive product awareness.
Strategy.
TORLYS turned to 9dot Digital for expertise in creating a visual storytelling-driven digital campaign. As a new flooring product for homeowners, CorkWood is unlike traditional laminate or hardwood, so the campaign needed to highlight its benefits in a relatable way.
To bring the product to life, we produced a series of short-form videos supported by a dedicated microsite, designed to capture attention and showcase CorkWood’s features across high-impact digital placements on the Facebook Network. To deepen engagement, we also created the “Pays to Know” interactive quiz on Facebook Messenger, encouraging users to explore the product in a more personal, hands-on way.
Result.
The campaign ran for six months in North America and garnered 20,000 video views on the Facebook Network, 120,000 video views on the Google Display Network, and, most importantly, boosted CorkWood’s sales over two quarters.
